Freedom is such a small word which encompasses a whole belief of living, thinking and expressing oneself without any rules or restrictions. When we’re young, we believe that anything is possible; we participate in our first adventures and taste freedom. Going against the rules, expressing our thoughts without any fear and taking the road not taken is often labeled ‘Awara’ by the society. It isn’t just a word; it’s a phenomenon that resonates with every Indian while growing up, whether bunking classes for the first time, to have a plate from your favorite street food corner or a small getaway with friends to travel and explore.
THE IDEA BEHIND AWARAPN
As we grow older, exploring and creating something we love is termed overrated and we are forced to blend in the crowd. Gradually, the usual becomes the norm and setting trends seems impossible. The choice to explore yourself, create your story and narrate without any regrets is the idea behind creating Awarapn.
Our team brainstormed until we stumbled upon the idea of ‘wings of style’. The freedom to design your own collection and wear what you love what Awarapn strives to provide. Awarapn believes that fashion starts when you stand out! It’s about the stories, the conversations, the experiences and the preferences behind your looks. Awarapn endeavors to hunt down those details and create a new fashion platform for all the generations.
Awarapn is a homegrown brand which wants to create fashion which speaks quality, provides comfort and becomes a conversation starter. We offer a diverse range of products which are affordable and capable to narrate your story. From design to delivery, each step is carefully executed to innovate and create an impact. We take inspiration from all of you and give it a twist to produce quirkiest, craziest and coolest fashion statements for you to love, explore and enjoy.